Google Ads Compliance for Mental Health Advertisers
Healthcare ad policy trips up more TMS campaigns than budget does. Here's what actually gets ads approved.
Budget isn’t usually the problem
When a TMS clinic’s Google Ads account underperforms, the cause is more often a compliance rejection or a disapproved ad than a budget shortfall. Healthcare and mental health advertising sits under stricter review than most verticals.
What Google actually checks
- Healthcare ad policy compliance — claims about treatment outcomes need to stay accurate and unqualified promises (“cure your depression”) get rejected.
- Landing page consistency — the page an ad points to needs to match the claim in the ad, with clear information about the clinic and the treatment.
- Tracking hygiene — conversion tracking should never pass patient-identifying information back to ad platforms.
Building campaigns that pass the first time
Write ad copy around what TMS is and who it’s for, not guarantees about results. Keep landing pages specific to the campaign’s keyword theme. Set up server-side or healthcare-safe conversion tracking from day one instead of retrofitting it after a rejection.
Getting this right the first time means your budget goes to media, not to review cycles.